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The world is
changing all around us. To continue to thrive as a business over the next ten
years and beyond, we must look ahead, understand the trends and forces that
will shape our business in the future and move swiftly to prepare for what's to
come. We must get ready for tomorrow today. That's what our Vision is all
about. It creates a long-term destination for our business and provides us with
a "Roadmap" for winning together with our partners.
Our Mission: Famah International mission is to provide everyone from first-time
participants to professionals with the best custom Sports Apparel with wide
range of products: basketball, baseball, football, cycling, motorbike, American
football, tennis, swimming, fitness, yoga, activewear, base layer, rugby,
netball, hockey, lacrosse, golf, rowing, fight wear, martial arts and equipment
Our Vision: Our vision serves as the framework for our Roadmap and guides every
aspect of our business by describing what we need to accomplish in order to
continue achieving sustainable, quality growth.
• Imagination, creativity, and latest
techniques.
• World where textile crafting is preserved,
practiced, and passed down.
Our ambition: Our primary motive is setting and achieving targets and moving beyond
our limits in life, business and technology, enabling people to achieve their
highest goals.
Our Winning Culture: Our Winning Culture defines the attitudes and behaviours that will be
required of us to make our Vision a reality.
Live Our Values: Our values serve as a compass for our actions and describe how we behave
in the world.
• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well
Focus on the Market
• Focus on needs of our consumers, customers.
• Get out into the market and listen, observe
and learn
• Possess a world view
• Focus on execution in the marketplace every
day
• Be insatiably curious
Work Smart
• Act with urgency
• Remain responsive to change
• Have the courage to change course when
needed
• Remain constructively discontent
• Work efficiently
Act Like Owner
• Be accountable for our actions and
inactions
• Steward system assets and focus on building
value
• Reward our people for taking risks and
finding better ways to solve problems
• Learn from our outcomes -- what worked and
what didn’t